Social media agencies have become an integral part of the digital marketing industry in the past two decades.
Agencies have the expertise to manage multiple accounts professionally, taking tricky jobs off brands and in-house marketing teams.
From content strategy to deliverance and campaign reporting, there’s not much an agency can’t do for brands in 2025.
But even agencies need social media management tools to succeed. In fact, given the current complexity of social media, tools are needed more than ever.
If you’re tasked with managing social media for multiple clients, then you’re in the right place. This guide examines why social media management tools are crucial for agencies in 2025 and outlines key considerations when selecting one.
We’ll then dive into the 10 best social media management platforms for agencies. Each tool overview includes key features, so you can quickly spot which might suit your agency’s needs.
Why social media management tools matter in 2025
Investing in a social media management tool helps agencies streamline workflows, stay organized, and deliver better results for clients without burning out your team.
Whether you’re a multi-national agency or a small start-up, here are some benefits to using social media management software:
- Save time through automation: All-in-one tools like Brandwatch automate repetitive tasks, such as scheduling posts and generating reports, freeing up hours each week.
- Maintain consistency: Keep a steady posting schedule across multiple social platforms and client accounts without missing a beat.
- Boost engagement: Stay responsive with unified inboxes that consolidate all comments and direct messages (DMs) in one place, enabling you to reply faster and never overlook a customer.
- Gain better insights: Tools usually come with built-in social media analytics that turn raw data into actionable insights. You can track what’s working and continuously improve your clients’ strategies.
- Scale your social media efforts: Efficiently manage more social accounts (and more clients) with the same team. A good tool lets your agency grow without overwhelming your staff.
How to choose the right social media management tool
Choosing the right tool for your team will come down to a few core factors. Consider the following to determine what type of tool is right for you:
- Multi-account management: How many accounts do you need to manage? Ensure the tool can handle multiple brands and profiles easily. You may have to pay more to add more accounts. Look for features such as a centralized dashboard and the ability to group or label accounts by client to prevent any mix-ups.
- Scheduling and calendar view: A robust scheduling feature with a visual content calendar is a must. It helps you plan campaigns across channels and see all upcoming social media posts at a glance, keeping your team and clients on the same page.
- Collaboration and approvals: Teamwork is key for agencies, and social media management tasks are usually fanned out across teams. Choose a tool like Brandwatch that supports team roles, content collaboration, and approval workflows. That way, clients can review social media posts and internal teams can work together without confusion.
- Analytics and reporting: Client-ready reports are vital if you’re to demonstrate return on investment (ROI) and highlight successes. The best tools offer in-depth analytics and customizable reporting templates. Some even let you white-label reports with your agency’s branding.
- Supported networks and integrations: Make sure the tool supports all the social platforms your clients use (Facebook, Instagram, X, LinkedIn, TikTok, etc.). Bonus points for integrations with other apps your agency uses, like CRM systems or design tools.
- Pricing and scalability: Consider your budget and growth. Agencies can invest in tools knowing they will help deliver briefs from clients. These tools vary from free plans to enterprise subscriptions. Pick one that offers the features you need at a price point that makes sense, and can scale up as you add more clients.
Top 10 social media management tools for agencies
Now you know what to look for in your preferred tool, it’s time to explore the best 10 social media management software packages for agencies.
1. Brandwatch
Brandwatch Social Media Management is a comprehensive social suite designed to cover every aspect of agency work around social platforms. If you have a growing client list and need to oversee multiple accounts in one place, Brandwatch is the software for you.
It combines powerful publishing tools with deep analytics and social listening capabilities.
That means your agency can help clients develop strategies based on real data, create and schedule content at optimised times, launch new social media campaigns with ease, engage with audiences, and monitor brand mentions, all from one platform.
Brandwatch also offers multiple-user account access, making it easy to onboard every client and team member.
As an agency, flexibility is key, but so is the ability to set boundaries between clients. Brandwatch’s smart dashboard makes it easy to switch between accounts and allocate tasks to team members without getting confused.
What agencies get from Brandwatch
- A unified content calendar to plan and schedule posts across Facebook, Instagram, X, LinkedIn, TikTok, and more, all from one dashboard.
- Collaboration features, such as multi-level approval workflows and clearly defined user roles, enable everyone, from junior creatives to clients, to participate without stepping on each other’s toes.
- Integrated social listening and analytics to track brand mentions, competitor activity, and campaign performance.
- Competitor benchmarking to inform client strategies.
- Customizable, client-friendly reports that showcase results.
- Dedicated support and ongoing product updates, including AI-powered features to help with content recommendations and efficiency.
Brandwatch is ideal for
Medium and large agencies who require an enterprise-grade platform to manage numerous client accounts, value integrated social listening, and top-notch analytics from millions of sources and data points.
2. Buffer
Buffer is a streamlined social media management tool used by agencies that want something easy to handle.
Scheduling remains its core function, with a clean interface for new users. Over the years, Buffer has added features such as an “Add First Comment” scheduler and simple analytics to broaden its functionality.
What agencies get
- Intuitive post scheduler that lets you create a queue for each social profile with predefined time slots.
- Browser extension for quick scheduling
- Team collaboration on higher-tier plans, allowing you to add clients or colleagues with various permission levels
Who uses Buffer?
Small agencies, freelancers, and marketing teams that want a no-frills social media scheduling tool to cover multiple accounts.
3. Later
Later is a social media management software that excels in visual planning. Agencies working with highly visual brands (such as fashion, food, and travel) will appreciate Later’s drag-and-drop content calendar and media library.
What agencies get
- A visual content calendar that allows you to drag and drop images or videos to schedule posts, with instant previews available.
- Built-in “link in bio” feature for Instagram that creates a clickable landing page to mimic your client’s feed, driving traffic from social media posts to websites or product pages
- Media library to store images and videos, with tagging and labeling so you can organize assets by client or campaign
Who uses Later?
Agencies and social media managers who focus on visually-driven platforms, especially Instagram and TikTok.
4. Sprout Social
Agencies utilize Sprout Social for their overarching social management capabilities, with data reports and dashboards readily available for demonstrating social ROI to clients.
Sprout also offers a unified inbox and collaboration tools, allowing teams to divide duties and stay responsive to further client requests.
What agencies get
- Social media publishing suite to plan, schedule, and queue posts across major networks
- Smart Inbox that aggregates messages and comments from all your social channels across multiple clients
- Collaboration features, including task assignment and approval workflows
Who uses Sprout?
Agencies that place a high priority on analytics and reporting, who are managing higher-end clients who demand detailed performance insights.
5. Loomly
Loomly is a social media management tool that shines as a collaborative content planner. It provides a calendar-based interface where teams can draft, preview, and schedule posts.
Loomly’s emphasis on workflow means agencies can address content ideas, versioning, and approvals in a streamlined manner. It even offers inspiration by suggesting trending topics to post about.
What agencies get
- Calendar and list views for scheduling, allowing you to organize social media posts by date, campaign, or channel with ease.
- Post idea suggestions that recommend current trends, holidays, or events that you can leverage for your clients’ content.
- Approval workflows where each post can go through draft, pending approval, and approved stages
Who uses Loomly?
Small to mid-sized agencies that need a planning and approval system. If your team collaborates closely with clients on content creation, Loomly provides a structured environment to do so.
6. SocialPilot
SocialPilot is a management tool tailored to agencies that oversee lots of accounts. Its plans allow for multiple social media profiles and team members.
The interface is straightforward, and although it may not be as flashy as some enterprise tools, it effectively covers the fundamentals of scheduling, social monitoring, and reporting.
What agencies get
- Manage up to 100+ social profiles (on higher plans) in one platform
- Bulk scheduling feature to upload CSV files or batches of posts
- A few features on client management, such as the ability to invite clients to view their scheduled content or reports
Who uses SocialPilot?
Agencies that need to manage multiple social media accounts professionally. SocialPilot usually suits growing agencies, offering core functionality.
7. Sendible
Sendible is a social media management tool that offers a suite of features designed to streamline client management. This includes customizable dashboards and an array of integrations (from Canva for design to Google Analytics for web tracking).
One of Sendible’s core focuses is on client collaboration: you can give clients their own login to approve content or view results without exposing all your agency’s info.
What agencies get
- Customizable dashboard where you can create separate workspaces for each client
- Publishing and scheduling, including the ability to schedule posts individually or in bulk
- Reporting module that lets you build bespoke reports by dragging and dropping the social media metrics that matter to each client. You can automate emailing of weekly or monthly reports to clients
Who uses Sendible?
Agencies that juggle many clients and want to provide a polished experience for each one. If you value integrations with other marketing tools and need flexible reporting and client collaboration, Sendible should be on your shortlist.
8. CoSchedule
CoSchedule is a marketing management platform that includes a social media calendar. Agencies that handle content marketing, blogging, email, and social media will find CoSchedule’s unified calendar useful.
You can plan all content types in one place. Within social media specifically, CoSchedule offers a feature called ReQueue that fills gaps in your schedule with evergreen posts.
What agencies get
- Unified marketing calendar that shows all your projects (social posts, blog posts, newsletters, etc.) in one place
- Social media scheduling with ReQueue automation – you set certain evergreen posts to recycle, and CoSchedule will automatically slot them in to eliminate empty gaps in the posting schedule
- Analytics focusing on content performance (both social and blogs), so you can gauge engagement and traffic generated from the content you publish via the platform
Who uses CoSchedule?
Agencies tasked with posting content on social media and owned media. If you’re looking for a tool to align social media scheduling with other marketing efforts, then CoSchedule is a strong choice.
9. Agorapulse
Agorapulse is a social media management platform that offers a suite of features geared toward agencies and teams. It does all the good stuff (scheduling, inbox, analytics, social media listening) while remaining easy to use.
Agorapulse has flexible reporting options and a social inbox that helps agencies deal with customer service. Additionally, it offers the ability to white-label its interface and reports on the higher-tier plans, which can elevate your agency’s professionalism.
What agencies get
- Social inbox with smart labeling, assignment, and filtering optionsPublishing queue and calendar features that allow you to categorize content
- Competitor analysis tools for the biggest social media sites, giving you and your clients a benchmark on how their performance compares to industry rivals
Who uses Agorapulse?
Agencies that want a balanced tool that’s not too complicated. It’s fitting if you manage a lot of inbound engagement for clients.
10. Hootsuite
Hootsuite offers a little bit of everything: scheduling, monitoring, engagement, advertising tools, and analytics. The interface uses streams, which you can customize to monitor different feeds (like home timeline, mentions, specific hashtags) side by side.
Agencies also gain access to content creation tools, including a Canva integration for designing social graphics.
What agencies get
- Schedule and publish posts to a range of social networks (including Facebook, Instagram, X, LinkedIn, and YouTube) with options to auto-post at optimal times.
- Stream-based dashboard for monitoring multiple feeds and accounts simultaneously
- Team assignment and permission settings, so you can assign incoming messages to specific team members and ensure secure client account access
Who uses Hootsuite?
Agencies that need a wide-ranging platform covering all the basics in one place.
Agency social media management tools FAQs
What is the best social media management tool for agencies?There isn’t a single “best” tool for all agencies – it really depends on your needs. Brandwatch and Sprout Social are often top picks for full-service agencies due to their comprehensive features and analytics. If you’re a smaller agency or freelancer, a simpler tool might be “best” for you because of its ease and limited tool set. The key is to choose a platform that aligns with your clients’ needs and your team’s workflow.
How much do social media management tools cost, and are there free versions?
Social media management tools range from free to enterprise-level pricing. On the low end, you’ll find tools that come with a free plan (limited profiles and basic features), as well as demos. Paid plans can start around $15–$50 per month for basic packages (suitable for a solo manager or small team), and scale up to a few hundred dollars per month for advanced or unlimited plans.
Which social networks can these tools manage?
Most social media management platforms support all the major social networks, including Facebook, Instagram, YouTube, X, TikTok, LinkedIn, and Pinterest. Some, like Brandwatch Social Media Management, also handle WhatsApp, Reddit, or other niche networks. Before choosing a tool, double-check that it supports all the networks your agency needs.
